The goal was to create an immersive experience for our site’s users that allows them to utilize accurate, real-time economic data to drive forward-thinking marketing insights and optimizations, as well as break the data and segment it down to the census block level for unique, actionable insights.
The ADP Appstore is a marketplace of 200+ apps available to over 600,000+ ADP clients. The apps offered fall into the following categories: find new talent, onboarding, time & expense, develop & reward, process payroll, provide benefits and run my business. The main objectives of the Appstore are to increase free trials, sales and leads.
Business Objectives for the App Store
- Easy to buy, sell and use
- Seamless search, filter and comparison for the right solutions
- Trust and confidence building with social proofs and feedback
- Convenient, hassle-free trial and purchasing experience
- Behavior data analytics to drive better audience insights, matching and relevant recommendation experience