During my time at RAPP my clients included Toyota and AARP.
For Toyota I helped build out the truck customization module for the trucks agnostic program, Toyota needed to create a guided experience that begins in Email Marketing and Direct Marketing and extend into digital, which customized the experience based on their truck of interest (TOI) and how they planed to use it.
For AARP the objective was to develop an ideal email experience that supported the optimal Digital First Year experience across the entire AARP ecosystem. As well as drive high-value behaviors that ultimately would lead to renewal.
My responsibilities included market research, UX research, wire-framing, user-testing, UX design.