I have 12+ years of experience in product and UI/UX Design strategy. My impact is in driving innovation across FinTech, E-Commerce, and FMCG—Fortune 100 to lean startups.
I am an expert in aligning user needs with core business objectives through Design Thinking methodologies. I live in Tampa, FL.
I solve business and brand problems by fusing creativity with technology.
I am passionate about delivering exceptional results through strategic leadership and a user-centric approach. I have a proven track record of driving organizational growth, I bring together cross-functional teams to gain a deep understanding of the customer experience, enabling us to make informed decisions that exceed expectations.
I am passionate about working within the community in which I live. I am a member of AIGA Tampa Bay, Tampa Bay Tech, and The Humane Society.
My approach to developing a design strategy is by finding balance between action oriented funnels, user-centered experiences, aesthetically appealing interfaces all coupled with the desired business expectation. There are so many paths to take when solving a problem, and the ambiguity of the design process pushes me to discover and create.
I have a deep understanding of financial practices and business strategy, I balance a drive to innovate with the need to make decisions that support long-term success. And as a devoted mentor, I am committed to sharing my knowledge and expertise with aspiring designers and underprivileged youth, helping to build a community of creative thinkers and innovators.
Outside of work you can catch me kayaking around Florida and enjoying the vast wildlife around me.
Tech-savvy, creative and diligent about his work, Erik is an asset to any UX Design team. Familiar with programming languages and platforms, he seamlessly bridges the gap between designer and developer. Erik strives to do his best and puts forth the extra effort to improve and deliver projects on time.
When finished early, he is always there to ask how he can help other team members. A strong communicator with a good dose of humor makes him a pleasure to work with.
It was a pleasure to have Erik on my Creative team at The Proactiv Company. Specialists have use, but true versatility is extremely valuable when managing an effective Creative staff.
Erik is one of the best UI/UX designers I know, but also has great Art/Creative instincts, project management skills, and an understanding of the digital and social marketing landscape, which elevates his work and effectiveness vs other designers I've managed.
He also has a tremendous work ethic, and his humor and humble attitude are a huge plus when trying to lead a team through pressure situations.
I recommend Erik for any business that needs its Creative department to raise their game, and would hire him again in a heartbeat.
Erik is an outstanding designer and technical partner. While tasked with designing and optimizing a modern mobile ecommerce platform, I found Erik to be an invaluable resource.
He understands how to design toward goals and metrics. He worked well with his development , creative and business counterparts. As our team continued, I found Erik provided the same value on a variety of projects and platforms.
I am sure he can bring the same to any project.
Erik and I worked together daily at Guthy-Renker for over a year as digital designers focusing on mobile user experiences. He brings a wealth of knowledge and experience with in user centric design along with excellent frontend programming skills.
We have also collaborated creativity on other projects outside of our daily jobs and Erik is a great UI/UX designer who can deliver high quality work every time.
He is a valuable asset that anyone would want on their digital development team and can do it all. I look forward to working with him again in the future.
Erik and I worked together daily at Guthy-Renker for over a year as members of the same team in the Digital department. Erik is one of those rare designers who can do it all. Not only would he deliver beautiful and intuitive designs, he could build them into prototypes with his frontend programming skills.
He consistently delivered high-quality work and made my job as a Product Manager infinitely easier. I would recommend him for any team in a heartbeat.
Erik was a pivotal partner in the design and development of our DosaMaker website. From the start of the project, he not only brought his web design and engineering expertise, but provided important strategy and guidance to ensure we built the website from the mindset of the user.
Erik was genuinely interested in learning about our customer's needs and helped us gain insights on many important aspects of how our customers will interact with our website. In particular, Erik brought a fresh and thoughtful perspective on product selector functionality, streamlined checkout process, and a community driven and shareable recipe platform. The features and tools Erik designed and built for our website provided our customers with the experience they needed - even when we didn't realize our customers would need it.
Erik's ability to communicate clearly, and his dedication to meeting our project deadlines made it great work with him. I look forward to continuing to work with him.
Erik has a sharp business sense, is an experienced designer, and has the sense of humor to make working with him a fun experience. Honesty and personal integrity is obviously a priority to him, as he makes certain to show these qualities in everything he does.
He also takes great care to constantly better himself, receives feedback just as generously as he provides it, and is an important asset to any team.
I had the pleasure of getting to know Erik at my Los Angeles UX workshop and found him to be a sharp, proactive, and thoughtful UX designer. Throughout the workshop, I was impressed with his Erik’s curiosity, passion, and dedication. He thoroughly immersed himself in the materials and group exercises, and asked many thoughtful questions. He collaborated well with his team members, and remained calm, flexible, and focused when his team faced unexpected challenges.
Erik’s contributions led to a well-thought-out UX design and presentation that was well received by the class and stakeholders. Erik is a highly motivated professional who proactively seeks to continually develop himself and his craft. I’m certain he has a bright future ahead and I’m hoping he and I will have another opportunity to collaborate in the near future. I highly recommend Erik!
