Case Studies
Uncovering value through experiences people love.
My team and I rebuilt the business banking platform for City National Bank, introducing simultaneous account management and personalization. This directly resulted in 300 new accounts and 5x greater engagement on the dashboard.
My role: Sprint facilitator, ideation, linguistic, and principle UX designer.
As the founding designer, I led my team in delivering a wearable health tracker and companion software platform for music venues within tight a seven-month timeframe.
My role: Founding product leader, sprint facilitator, design thinker, linguistic designer, and UX designer.
The workshop helped us better understand Herbalife Members and Customers, clarify key pain points, and redesign our global digital approach—securing senior leadership support for POD modeling and rapid testing.
My role: Product design owner, sprint facilitator, design thinker, lead user interviewer, workshop facilitator, and team updates.
My team and I built a wealth management and financial health tracking platform for City National Bank in six months. This resulted in a significant increase in mobile app usage (30+%) and credit card sign-ups (3%).
My role: Sprint facilitator, ideation, linguistic, and principle UX designer.
The Project Clear: Quiz deliverable my team and I created was an immersive experience that tailor made custom acne treatments.
My role: Senior UI/UX designer, sprint facilitator, and design thinker.
During my time at Proactiv I worked with my team to build a dashboard that allowed users to understand their individual acne needs and refine their acne treatment needs over time.
My role: Senior UI/UX designer, sprint facilitator, and design thinker.