The biggest problem with touring artists is the tour. Ghost Tech is the technology platform that allows tour managers to have a personnel directory, real-time collaboration, live reminders and alerts, as well as data security and auto-backups.
When Ghost Tech was being created the world underwent COVID-19, to say that foreveer changed live events is an understatement. We partnered with SaferMe (a predictive safety system and contact tracing device company) to integrate their security layer to give venues, tour employees, and concert goers a way to ensure their safety from illness while taking part in live shows.
THE PROBLEM
- Leverage SaferMe’s existing tech stack to move quickly while creating the GhostTech layer for music, film, large-gathering attendee and crews.
- There was not an end-to-end touring platform in existence at the time that. Touring managers need to understand the venue’s set up and often had to arrive early to risk going in blind.
- Each tour employee and manager would keep it’s financies in check using whatever tools they had available, some, we found, even kept paper receipts for a whole tour before submitting them for their taxes. This was cumbersome and very time consuming.
- Tracking personnel was done by a simple Google sheet for many tour managers and our competitaors had a section to add personnel but it was a manual process.
- At the time, COVID-19 was running rampant throughout cities. Live music and venue gatherings were thought of as a thing of the past. Many locations feared losing their businesses and many workers wondered what their future held.
CONSTRAINTS
- An ambitious roadmap of a year from concept to launch.
- Legal constraints and partnership timeline agreements with UCLA, CDC, etc.
- Engineering all to be scalable for all size tours and organizations.
GOALS
- A secure system to manage all crucial data – this was an industry first and unprecedented.
- Creation of contact tracing using exclusive wearable technology, in real time.
- Hyper focus on ease-of-use on data management (input, output, and tracking) as well as rapid updates on crew health inputs while maintaining individual level data security.
- Build to be measurable, predictable, trackable, and insightful. These are the four core values that we wove into a seamless application.
- Making this scalable for all size tours and organizations.
- Hyper focus on ease-of-use on data management (input, output, and tracking) as well as rapid updates on crew health inputs while maintaining individual level data security.
- Build to be measurable, predictable, trackable, and insightful. These are the four core values for this seamless application.
MY ROLE
- Founding product leader, sprint facilitator, design thinker, linguistic designer, and UX designer.
