How I like to work is an interesting question. Empathy is the core of product building, a designer needs to open themselves up to another’s experience, connect and find unseen patterns & problems. With this clarity, we can create new things for the good of all.

For businesses this mindset allows us develop findings vital to identifying priorities, then design services and products that are both validated and delightful. It reduces innovation risk..

Design Thinking facilitates the development of empathy across the perspectives of its subjects to create products that are Desirable, Viable, and Feasible.

My Engagement Model:

Some of the tools I like to use before writing out a project requirements document are:

I always start with a “how might we” challenge statement.

From there there are a multitude of methods I use to collaborate, crazy-8s being an example below:

What does this all lead too?

Using the power of imagination to think creatively, divergently, empathetically and imaginatively gives my team and I an advantage in understanding out users, customers, and overall business.

The goal is to build products that are embedded in people’s lives, their enterprises, and communities. From everyday moments to huge milestones as well as everything in-between. Everything built is in the interest of improving the human experience.