1-800-DENTIST pairs consumers with dentists in their area through online sign-ups, using a nationwide network of thousands of dental professionals. Upon entering their site, visitors input personal information in a five-step flow to match them with the best local dentist.

My responsibilities included brand style guide creation, market research, photography color correction, UI design, UX research, and banner ad animation.

The UI of the dashboard had a very dated design and did a poor job of conveying key metrics that show Patient Activator’s ROI and performance of their campaigns. All of 1-800-DENTIST’S competitors either had a cleaner, more modern and richer graphical presentations. The goal was to provide a Mint.com like experience on the dashboard as well as keep the new look and feel consistent across the main site, widgets, and applications.