/ About Me


Hello, I’m Erik, an accomplished product strategist, executive design leader, career coach, and mentor.

I have 12+ years of experience in product and UI/UX Design strategy. My impact is in driving innovation across FinTech, E-Commerce, and FMCG—Fortune 100 to lean startups. I am an expert in aligning user needs with core business objectives through Design Thinking methodologies. I live in Tampa, FL.

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📹 Sizzle Reel

📹 Sizzle Reel

📹 Sizzle Reel

🧑‍🏫 Case Studies

🧑‍🏫 Case Studies

My team and I rebuilt the business banking platform for City National Bank, introducing simultaneous account management and personalization. This directly resulted in 300 new accounts and 5x greater engagement on the dashboard.

My role: Sprint facilitator, ideation, linguistic, and principle UX designer.

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As the founding designer, I led my team in delivering a wearable health tracker and companion software platform for music venues within tight a seven-month timeframe.

My role: Founding product leader, sprint facilitator, design thinker, linguistic designer, and UX designer.

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My team and I built a wealth management and financial health tracking platform for City National Bank in six months. This resulted in a significant increase in mobile app usage (30+%) and credit card sign-ups (3%).

My role: Sprint facilitator, ideation, linguistic, and principle UX designer.

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💼 Clients:

An experience is an exchange. Let’s not fool ourselves. People don’t line up to hear about products and services. People line up to get something of value. The best experience gives the audience a gift. It could be entertainment, a promotional offer or an emotional experience in exchange for their attention or consideration.

💼 Clients:

An experience is an exchange. Let’s not fool ourselves. People don’t line up to hear about products and services. People line up to get something of value. The best experience gives the audience a gift. It could be entertainment, a promotional offer or an emotional experience in exchange for their attention or consideration.