/ About Me


Hello, I’m Erik, an accomplished product strategist, executive design leader, career coach, and mentor.

I have 12+ years of experience in product and UI/UX Design strategy. My impact is in driving innovation across FinTech, E-Commerce, and FMCG—Fortune 100 to lean startups. I am an expert in aligning user needs with core business objectives through Design Thinking methodologies.

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📹 Sizzle Reel

📹 Sizzle Reel

📹 Sizzle Reel

🧑‍🏫 Case Studies

🧑‍🏫 Case Studies

As the founding designer my team and I built out a wearable health tracker and software platform for music venues within a seven month timeline.

My role: Founding product leader, sprint facilitator, design thinker, linguistic designer, and UX designer.

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My team and I built a wealth management and financial tracking platform for City National Bank within six months.

My role: Sprint facilitator, ideation, linguistic, and principle UX designer.

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💼 Clients:

An experience is an exchange. Let’s not fool ourselves. People don’t line up to hear about products and services. People line up to get something of value. The best experience gives the audience a gift. It could be entertainment, a promotional offer or an emotional experience in exchange for their attention or consideration.

💼 Clients:

An experience is an exchange. Let’s not fool ourselves. People don’t line up to hear about products and services. People line up to get something of value. The best experience gives the audience a gift. It could be entertainment, a promotional offer or an emotional experience in exchange for their attention or consideration.